Personal IP Incubation · Sarawak

老板,
你就是最好的广告。

Your face is your best ad.

做个人IP,让客人一想到这一行,就想到你。

We turn Sarawak business owners into the trusted face of their industry — on camera, on every platform, and on the path from views to paying customers.

190M+ views generated for our clients across all platforms
TikTok155M+ views
Monita Hair SalonHair
Instagram4M+ views
Louis BakeryBakery
Facebook3.04M+ views
HONO FOODF&B
Facebook17.2M+ views
Chop Swee GuanMotorcycle
2M+ views
Sentiasa TravelTravel
TikTok5.01M+ views
Subrev MotorsportsMotorcycle
473K+ views
Change Maker HubAssociation

The CFC System · 变现路径

Views are the start.
Sales are the point.

  1. 01Content内容
  2. 02Trust信任
  3. 03Inquiry询问
  4. 04Consultation咨询
  5. 05Sales成交

Case Studies · 客户成绩

Before CFC. After CFC.

Real owners, real numbers. Pick a client to see the transformation.

Monita Hair Salon

Hair · Sibu

Monita Hair Salon

155M+ views and 770K+ followers built across TikTok, Facebook, Instagram & YouTube.

Followers now770K+
Total views155M+
Follower growth since joining CFC
770K+
Aug 2022Today
Illustrative trend — the end figure is real
See all client results →
Chop Swee Guan

Motorcycle · Retail

Chop Swee Guan

17.2M+ views across Facebook and TikTok with strong follower growth.

Followers now47.2K+
Total views17.2M+
Follower growth since joining CFC
47.2K+
Dec 2022Today
Illustrative trend — the end figure is real
See all client results →
Subrev Motorsports

Motorcycle

Subrev Motorsports

5.01M+ views built across 4 platforms for a Sarawak motorcycle brand.

Followers now24.8K+
Total views5.01M+
Follower growth since joining CFC
24.8K+
Aug 2024Today
Illustrative trend — the end figure is real
See all client results →
Louis Bakery

F&B · Bakery

Louis Bakery

4M+ views across Facebook, Instagram and XiaoHongShu (RED).

Followers now17.5K+
Total views4M+
Follower growth since joining CFC
17.5K+
Oct 2023Today
Illustrative trend — the end figure is real
See all client results →
Sentiasa Travel

Travel

Sentiasa Travel

Growing multi-platform presence across Facebook, Instagram and TikTok.

Followers now8.5K+
Total views2M+
Follower growth since joining CFC
8.5K+
StartToday
Illustrative trend — the end figure is real
See all client results →
Change Maker Hub

Professional Association

Change Maker Hub

Growing an engaged community through impactful social media storytelling.

Followers now300+
Total views473K+
Follower growth since joining CFC
300+
Oct 2025Today
Illustrative trend — the end figure is real
See all client results →
HONO FOOD

F&B

HONO FOOD

3.04M+ views and 7.64K+ followers built across Facebook, Instagram, TikTok, XiaoHongShu & Douyin.

Followers now7.64K+
Total views3.04M+
Follower growth since joining CFC
7.64K+
Aug 2026Today
Illustrative trend — the end figure is real
See all client results →
01 / SELECTED WORK

See the numbers.
Understand the meaning.

Each story is told through content, audience data and business actions. Views and followers are not the same as enquiries or sales.

BEAUTY · PROFESSIONAL EXPERTISE

Monita Hair Salon

Make a hairstylist’s expertise and judgement an accessible introduction to the brand.

155M+Total views, all platforms*
770K+Total followers, all platforms*
  • TikTok87.5M views459K followers
  • Facebook50.5M views191.6K followers
  • Instagram10.4M views91K followers
  • YouTube975K views1,000 followers
Cumulative platform data
TRAVEL · EXPLANATION & ENQUIRIES

Sentiasa Travel

Explain itineraries and customer concerns, with a clear next step for interested travellers.

2M+Total views, all platforms*
8.5K+Total followers, all platforms*
  • Facebook—8.5K followers
  • Instagram122K views—
Cumulative platform data
BAKERY · PRODUCTS & OCCASIONS

Louis Bakery

Make products, craft and ordering occasions easier to understand, then easier to enquire about.

4M+Total views, all platforms*
17.5K+Total followers, all platforms*
  • Instagram2M views2.5K followers
  • Facebook1.7M views12K followers
  • XiaoHongShu—2.5K followers
Cumulative platform data

*Figures are cumulative platform views and account follower totals, not net gains during the engagement; cross-platform totals are not deduplicated.

02 / BUSINESS OUTCOMES

Know where
progress happens.

Views are a starting point. Qualified enquiries, appointments and completed sales make business progress clearer. Choose the measures relevant to your business.

BUSINESS GOAL

Help interested customers move from expertise to an appointment.

Technical explanations, common questions, styling judgement and service guidance.

01Be seenRelevant audience & viewing quality
02Build interestProfile visits & qualified enquiries
03Take actionAppointments, visits & completed services
CFC / MONTHLY REVIEW

Monthly outcome review

Report structure sample
What we measureWhat it tells you
Audience & viewing qualityAre viewers in the right area with relevant needs?
Profile visits & net followersDo people want to learn more?
Deduplicated qualified enquiriesAre there genuine, matching service needs?
Bookings & completed visitsDo enquiries become completed services?
NEXT ACTION

Adjust topics based on enquiry quality and review completed appointments.

Enquiries, appointments and sales require deduplicated client records. Where records are unavailable, mark the measure “not tracked” rather than estimating results.

03 / PLANS & DELIVERABLES

Clear investment.
Clear deliverables.

Choose by business stage. Each plan lists its price and quantities; delivery details are explained item by item before we start.

Build positioning & a content foundation

IP Foundation

RM30,000/ year

RM2,500 / month equivalent · one-off annual payment

6 pieces / monthUp to 3 platforms · 72 / year at monthly volume
  • Boss positioning & content direction
  • Topics, copywriting & production
  • Basic publishing & social management
  • Monthly content performance review
MEASUREMENT FOCUS

Consistency, relevant audience, profile visits and net follower growth.

Develop sustained industry recognition

IP Authority

RM80,000/ year

Approx. RM6,667 / month equivalent · annual fee

20 pieces / monthUp to 7 platforms · 240 / year at monthly volume
  • Higher-frequency boss IP content
  • Full social operation & adaptation
  • Ads optimization & retargeting
  • Weekly strategy & data review
MEASUREMENT FOCUS

Sustained reach, return interest and enquiries; use client records to assess conversion.

Delivery boundaries: what we confirm before starting +

Original content & platform versions

Quantities count original finished pieces, without counting the same cross-posted video again; adaptations, languages and revisions are explained before we start.

Social & advertising responsibilities

Confirm captions, publishing, comments and inbox responsibilities; whether ad spend is separate; and the exact setup, optimization and retargeting scope.

Fees & business records

Confirm payment terms, assessment credits, travel and other applicable costs in the quotation. Conversion tracking requires client cooperation; specific outcomes are not guaranteed.

04 / HOW WE WORK

Start with direction.
Improve with evidence.

A clear working rhythm. Each stage has tangible outputs; timing depends on filming, approvals and client cooperation.

01 STAGE 1

Positioning & baseline

Confirm customers, boss positioning, account baselines and current enquiry sources.

OUTPUTSPositioning summary · first-month topics & scripts · baseline
02 STAGE 2

Production & distribution

Produce to the agreed plan, publish on relevant platforms and create a clear enquiry route.

OUTPUTSFinished pieces · publishing log · content & enquiry records
03 STAGE 3

Review & adjustment

Identify themes that attract relevant viewers and qualified enquiries, then adjust the plan.

OUTPUTSMonthly review · optimization actions · next-month plan
05 / STRATEGY ASSESSMENT

Understand the direction
before investing.

RM3,000 / 2-hour strategy assessment

A 2-hour in-depth assessment before we work together. We turn the consultation into a written plan so you know exactly what you receive.

  • Brand & account diagnosis
  • Boss positioning & customer direction
  • Measurement, budget & execution recommendations

Written deliverables follow the scope confirmed before we start.

CFC ENTERTAINMENTSTRATEGY / 2026
Boss IP
Strategy Assessment
Sample delivery format · not a real client report
01Brand situation & opportunities
02Positioning & content direction
03Content & action plan
04Measures & budget recommendations
BUSINESS IP DEVELOPMENT & CONTENT MARKETING ↗
06 / INVESTMENT CHECK

What business volume
supports this investment?

Use your own assumptions. This estimates additional orders needed to cover marketing costs; it is not a revenue forecast or a return promise.

Order contribution = sales less the variable costs of fulfilling that order. Use contribution, not the selling price. Other applicable costs are not included.

Under these assumptions, approximately
20additional completed orders / month
To cover the following average monthly investment
Annual service fee ÷ 12RM4,167
Monthly ad budgetRM1,500
Assessment fee ÷ 12RM250
Average monthly investmentRM5,917

Costs are allocated over 12 months for this estimate. This is not monthly-payment pricing, and it does not guarantee these orders.

你不只是老板,
你是这一行的代表。

You're not just the boss. You're the face of your industry.

Book a 2-hour Assessment →

About

We Build Business-Owner Influencers

CFC Entertainment is not a social media agency. We are a Personal Brand Commercialization System built for entrepreneurs, founders and industry experts in Sarawak.

More about us →
07 / LET'S TALK BUSINESS

What would you like
your business to improve?

Tell us your industry, current situation and goals. We can discuss a suitable direction and whether a paid strategy assessment is appropriate.

Enquire directly on WhatsApp ↗
SIBU · SARAWAK · MALAYSIA
+60 16-936 7176

Prepare a message draft, then review and send it yourself in WhatsApp. This does not take payment or book a paid assessment.

CLIENT STORY
STRATEGY ASSESSMENT / SAMPLE DELIVERY

From diagnosis to an actionable plan.

This is a sample of the written report structure, not actual client results.

01

Brand situation

Record account baselines, target customers, existing content and enquiry sources to identify information gaps.

02

Boss positioning

A positioning statement, common customer concerns, three content pillars and an appropriate presentation style.

03

Execution direction

Platform priorities, first-month topic and script direction, filming arrangements and enquiry-route recommendations.

04

Measurement & budget

Define qualified enquiries and appointment or visit records; establish responsibilities, budget assumptions and a review cadence.